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Payless ShoeSource and New York-based fashion designer Lela Rose announced today the availability of Unforgettable Moments(TM) by Lela Rose, a special occasion collection of dyeable designer shoes and accessories created by Rose exclusively for Payless. The new brand was inspired by the 2007 launch of the Lela Rose Wedding Collection and the 2008 launch of Lela Rose Bridesmaids, and further expands the fashion designer's partnership with Payless.
The new Unforgettable Moments by Lela Rose collection includes satin dyeable shoes, coordinating handbags, and satin bridal styles -- all featuring designer details for under $50 an item. The satin dyeable shoes are available in 64 custom colors handpicked by Lela Rose; the designer focused on colors with lasting power, as well as the hottest seasonal hues, including such colors as Cashmere, Sparkling Sage and Pomegranate. Girls' dyeable styles will also be offered online as part of the new collection. The line is available now in stores nationwide and later this month online at www.unforgettablemoments.com. Seasonal refresh styles are expected in the future.
"When I launched the wedding collection, the void in the market for great-looking designer dyeable shoes became very apparent to me. The dyeable arena very much needed a style lift," said Lela Rose. "Plus, it was important to me to make the shoes affordable. Whether preparing for a wedding, formal occasion, sweet sixteen party, or a high school prom, women of all ages deserve designer style and the perfect match for that special dress -- at a price that offers even more cause to celebrate. By designing the right silhouettes with amazing details and selecting great colors and fabrics -- a $45 pair of shoes can and do look like they are $300."
Payless is the only nationwide retailer to offer affordable special occasion designer shoes that are dyeable.
"We are thrilled to expand our collaboration with Lela Rose into a beautiful, accessible line of dyeable designer shoes and accessories that offer an incredible palette of possibilities for women," said LuAnn Via, CEO and president of Payless ShoeSource. "Launching this new brand and collection is ideally suited to Lela's design talents and unique view of American fashion, and we anticipate a tremendous reception from shoppers and Lela Rose's fans. Payless Guest Designers like Lela are a powerful element in our mission to democratize fashion in footwear. Through this partnership we are able to bring Lela Rose designs to shoppers nationwide so that more and more women -- and little girls -- can have access to her incredible sense of style and taste."
Rose and Payless initiated their relationship in September 2006 to launch the Lela Rose for Payless seasonal women's collection, a line of original footwear and accessories created in conjunction with Lela Rose's ready-to-wear clothing label. Together -- in true "high-low" fashion -- the footwear and clothing collections are unveiled on the runway at Lela Rose's New York Fashion Week show, held in February for the Fall season and September for Spring. Rose and Payless are to unveil the Fall '09 Lela Rose for Payless collection at New York Fashion Week this weekend, and expected on the runway is also Unforgettable Moments by Lela Rose.
Details on Unforgettable Moments by Lela Rose
Rose draws her inspiration for the Unforgettable Moments by Lela Rose special occasion line from her wedding dress collection designs, which have been featured in a variety of high-end magazines such as New York Weddings, Martha Stewart Weddings, InStyle Weddings, The Knot and Town and Country Weddings. Lela Rose also outfitted the bridal party for Jenna Bush's wedding in May 2008, including maid-of-honor Barbara Bush.
There are five satin women's dyeable core styles ($45), which will be available year-round, including Jackie, an ankle-strap sandal, Gloria, a platform sling-back pump, Audrey, a beaded peep-toe sling-back pump, Diana, a peep-toe T-strap pump and Grace, a bow slide. Additional online-exclusive styles include two more women's satin dyeable shoes ($45) and two satin bridal shoe styles ($50) in Whisper White and French Vanilla, which feature beaded floral and pearlized beading embellishments. Coordinating satin handbags are available in Whisper White, French Vanilla, Black Tie, Royal Red, and Platinum.
Customers can try on Unforgettable Moments by Lela Rose shoe styles at 2,400 Payless stores in the U.S. and can order from the collection at any of the nearly 4,000 Payless stores in the U.S. After selecting a style, customers simply choose their color using the satin swatch color selection book. The customer's order is placed, and the hand-dyed shoes arrive within 10 business days. Dyeing and shipping are free. Orders placed online are shipped to the customer's home and orders placed in the store are shipped to that store. For more information, visit www.unforgettablemoments.com.
About Payless Designer Collections
Payless is on a mission to democratize fashion and design in footwear and accessories. The Payless Designer Collections - seasonal lines of original footwear and handbags created by fashion designers and hot off the runway - are a key piece of that strategy.
The Unforgettable Moments by Lela Rose collection joins an expanding group of designer labels that today include Lela Rose for Payless, alice + olivia for Payless by Stacey Bendet, Christian Siriano for Payless (due to debut at New York Fashion Week next week and available in stores in Sept. '09), Abaete for Payless by Laura Poretzky, and Patricia Field for Payless capsule collections by style icon Patricia Field. This select group of fashion designers and stylists create designer footwear and accessory collections for Payless featuring the latest runway and red carpet styling details. Each collection is unique and reflective of the designer's signature style. Payless' designer collections are among the most broadly distributed designer footwear lines available in the United States today. For more information about Payless at New York Fashion Week and the company's Guest Designers, please see paylessontherunway.com.
About Lela Rose
Lela Rose is a Texas native and 1993 graduate of the Parson's School of Design. She worked at Christian Francis Roth as Design Assistant and soon after with Richard Tyler as Design Assistant and Fabric Buyer. In 1998, Rose's vision and passion compelled her to create her signature ready-to-wear collection, Lela Rose, with studio headquarters in New York City. Through intricately designed and finely detailed separates, dresses and jackets, Rose has established herself as a renowned designer. In 2007, Rose launched a wedding collection focused on pairing unconventional fabrics and techniques -- a trademark of the designer. Rose is rounding out her offering with the designer footwear and accessory collection, Lela Rose for Payless.
About Payless & Collective Brands, Inc.
Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. As of the end of third quarter 2008, the company operated more than 4,500 stores. In addition, customers can buy shoes over the Internet through Payless.com(R) at www.payless.com.
Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands American Eagle(TM), Airwalk(R), Dexter(R), Champion(R) and designer collections Abaete for Payless, Lela Rose for Payless and alice + olivia for Payless, among others; Stride Rite, focused on lifestyle and athletic branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite(R), Keds(R), Sperry Top-Sider(R), Robeez(R), and Saucony(R), among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk(R), Vision Street Wear(R), Lamar(R), Sims(R), and LTD(R). Information about